Six months ago, in August 2024, I welcomed my first child into the world, and nothing could have prepared me for how life-changing motherhood would be. Pregnancy, childbirth, and the early months of raising a baby have been the most transformative experience of my life. There’s a saying that you can’t truly understand motherhood until you live it, and I now know just how true that is.

I created Babírrah with a deep desire to support and uplift other mothers during this incredible journey. Motherhood is filled with love and joy, but it can also be overwhelming. That’s why Babírrah exists—to make things easier, so you can focus on what truly matters: cherishing those precious moments with your little one.

From the very beginning, I knew I wanted to provide my baby with breastmilk, but I also valued the flexibility of pumping and bottle-feeding. Like so many mums, I looked for products that could simplify daily routines without compromising on quality or safety. That’s why I’m so passionate about incorporating products that practical, well-designed essentials like the Mama's Aid 4-in-1 Bottle Washer, which washes, sterilises, dries, and stores bottles, or the Got Milk Pro Premium Breast Pump, the first with a built-in light and a teardrop shape designed for comfort.

Before Babírrah, I spent years building brands and working in e-commerce, always focused on quality and great customer service. But nothing has been as rewarding, or as personal as this. I know how valuable time is as a mother, and I believe in using smart, reliable products to help free up more of it.

Babírrah is more than just products. It’s a community. No mother should feel like she has to do it all alone. We deserve to take care of ourselves too. Motherhood doesn’t mean losing who we are, it means embracing every part of ourselves, including our passions, dreams, and well-being.

My mission is simple: to provide high-quality, thoughtfully designed products that make life easier for mums, so you can spend more time on what truly matters—caring for yourself and your family.

Join us and be part of something great. A space where mothers can share advice, stories, and experiences. Motherhood is beautiful but also challenging, and having a village makes all the difference.

It takes a village. Let us be yours.

With love,

Sophia

A Mother First, CEO & Founder, Babírrah